Rhine-Ruhr 2025
Brand

The Rhine-Ruhr 2025 FISU World University Games logo forms the basis of the brand image.

Varianten
Positive

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the event name: The FISU Logotype followed by Games and the summer season.

 

This version of the logo shown here is preferred and used in all media.

Varianten
Negative

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the event name: The FISU Logotype followed by Games and the summer season.

 

This version of the logo shown here is preferred and used in all media.

Varianten
Clearance area

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

To ensure that the logo stands out clearly and is not overshadowed by surrounding graphic elements, it is important to leave sufficient space around the logo. The clearance area is defined as a quarter of the total height of the Rhine-Ruhr 2025 logo.

Varianten
Size

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

It is important to maintain a minimum height of 17 mm to ensure an ideal depiction of the logo. The logo is used on all advertising materials, for example, on advertisements, posters, flyers, etc.

Varianten
Do's 4c

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

— Scale logos proportionally

— Maintain space around the logo

 

Use the multicoloured version of the logo shown here, only on the overall primary colours white, beige or FISU-blue coloured background (information on logo colours can be found in the colours section).

Varianten
Do's 1c

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

In cases where it is not possible to use the logo in colour, these 1C versions in black or white should be used.


CITY COMMUNICATON – 
ONLY USE THE WHITE 1C LOGO

Use the white 1c version of the logo shown here on the city colours as well (information on city colours can be found in the colours section).

 

Varianten
Don'ts

01 — Brand Horizontal

Rhine-Ruhr 2025 & Event Name

DO NOT

– Use incorrect colours
– Add graphic elements
– Distort the logo
– Rotate the logo


Under no circumstances may the primary logo and its variants be compressed, stretched, drop-shadowed, or otherwise altered.

Varianten
Positive

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the event name: The FISU Logotype followed by Games and the summer season.

 

The logo is used on vertically aligned applications, for example, on banners.

Varianten
Negative

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the event name: The FISU Logotype followed by Games and the summer season.

 

The logo is used on vertically aligned applications, for example, on banners.

Varianten
Clearance area

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

To ensure that the logo stands out clearly and is not overshadowed by surrounding graphic elements, it is important to leave sufficient space around the logo. The clearance area is defined as a quarter of the total height of the Rhine-Ruhr 2025 logo.

Varianten
Size

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

It is important to maintain a minimum height of 34 mm to ensure an ideal depiction of the logo. The logo is used on all advertising materials, for example on advertisements, posters, flyers, etc.

Varianten
Do's 4c

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

— Scale logos proportionally

— Maintain space around the logo

 

Use the multicoloured version of the logo shown here only on the overall primary colours white, beige or FISU-blue coloured background (information on logo colours can be found in the colours section).

Varianten
Do's 1c

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

In cases where it is not possible to use the logo in colour, these 1C versions in black or white should be used.


CITY COMMUNICATON – 
ONLY USE THE WHITE 1C LOGO 

Use the white 1c version of the logo shown here on the city colours as well (information on city colours can be found in the colours section).

Varianten
Don'ts

01 — Brand Vertical

Rhine-Ruhr 2025 & Event Name

DO NOT

– Use incorrect colours
– Add graphic elements
– Distort the logo
– Rotate the logo


Under no circumstances may the primary logo and its variants be compressed, stretched, drop-shadowed, or otherwise altered.

Varianten
Positive

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the short event name.

 

The logo is only to be used in exceptional cases.

Varianten
Negative

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

The logo consists of the official Rhine-Ruhr 2025 event logo, the designation (region and year), a separation line and the short event name.

 

The logo is only to be used in exceptional cases.

Varianten
Clearance area

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

To ensure that the logo stands out clearly and is not overshadowed by surrounding graphic elements, it is important to leave sufficient space around the logo. The clearance area is defined as a quarter of the total height of the Rhine-Ruhr 2025 logo.

Varianten
Size

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

It is important to maintain a minimum height of 21 mm to ensure an ideal depiction of the logo. The logo is used on all advertising materials, for example on advertisements, posters, flyers, etc.

Varianten
Do's 4c

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

— Scale logos proportionally

— Maintain space around the logo

 

Use the multicoloured version of the logo shown here only on backgrounds in the overall primary colours white, beige or FISU-blue (information on logo colours can be found in the colours section).

Varianten
Do's 1c

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

In cases where it is not possible to use the logo in colour, these 1C versions in black or white should be used.


CITY COMMUNICATON – 
ONLY USE THE WHITE 1C LOGO 

Use the white 1c version of the logo shown here on the city colours as well (information on city colours can be found in the colours section).

Varianten
Don'ts

01 — Brand Vertical Short

Rhine-Ruhr 2025 & Event Name

DO NOT

– Use incorrect colours
– Add graphic elements
– Distort the logo
– Rotate the logo


Under no circumstances may the primary logo and its variants be compressed, stretched, drop-shadowed, or otherwise altered.

01 — Brand

Logo on images

Use the FISU-blue or the white box to place the logo on images.

Varianten
Do's

01 — Brand

Logo on images

Use the FISU-blue or the white box to place the logo on images.

Varianten
Do's

01 — Brand

Logo on images

Don't use logos on complex pictures without a FISU-blue or white box above the image. 

Varianten
Don'ts

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colours